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How to leverage insights effectively & efficiently

User or Customer Research

User or Customer Research

User or Customer Research

Understanding your customers and/or users is fundamental in building the right solutions. A combination of continuous qualitative and quantitative insights, integrated into your process enables you to truly understand the why and the what before you dive into the how. 

Research is done to continuously discover and validate your efforts and avoid costly mistakes.

Challenges

User or Customer Research

User or Customer Research

Unconscious bias and preconceived notions can influence an organization's decision to prioritize "no-brainer" solutions and avoid time-consuming or costly research activities. Other challenge can include:

  1. Access and Recruitment
    Access to the right customer can be sensitive and might require collaboration of reluctant third parties and/or sales.
  2. Time Sensitivity
    Project timelines can limit the ability to conduct thorough research.
  3. Resource Allocation
    Somebody needs to build, maintain and execute the research activities. Maintaining relationships is time-consuming. 
  4. Organizational Resistance
    Lack of understanding or skepticism about its value can be a source of resistance.

Overcoming Challenges with The Product Club

Fundamental Training & Evangelizing

Fundamental Training & Evangelizing

Fundamental Training & Evangelizing

Comprehensive training to equip your teams with the essential skills and knowledge for effective user research. Additionally, we help evangelize research within your company, fostering a culture that values evidence-based decision-making and user-centricity. 

Research Strategy Development

Fundamental Training & Evangelizing

Fundamental Training & Evangelizing

Close collaboration with your organization to develop tailored research strategies, aligning research objectives with business goals and overcoming challenges such as unconscious bias and time constraints.

User Research Execution

Research Project Management

Research Project Management

execute user research studies, including participant recruitment, data collection, analysis, and reporting, on a freelance basis.

Research Project Management

Research Project Management

Research Project Management

Freelance project management  to ensure smooth coordination and timely execution of user research initiatives, integrate and institutionalize research insights into decision making process.

Book a chat to figure out what you need

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